What is the next bubble tea topping that will become a phenomenon in Malaysia?
For more than two decades, tapioca balls have dominated the world of bubble tea. Then came various other toppings such as coconut jelly and sweet potato balls which also stole the attention. Now the question is, what new toppings will be crazy among Malaysians and become a phenomenon on social media?
The answer will be revealed on August 5, 2026, when the TRUEDAN bubble tea brand is official opened the door along with the soft opening at IOI City Mall, marking its long-awaited debut in Malaysia.
The initial clue to this question may lie in the mysterious plank fence that appeared at IOI City Mall. With a special caramel brown hue, the installation displays a ‘Sweet Meteor’ that seems to fall from the sky, accompanied by a simple message that invites curiosity:
“SWEET METEOR WILL LAND. THIS AUGUST. MALAYSIA, ARE YOU READY?”
The installation quickly became the focus of visitors. Many stopped to take photos before sharing their guesses on social media:
“What exactly is this Sweet Meteor?”
“Is this a new brand of bubble tea?” “Just like brown sugar.”
“I heard there’s a new topping called Taiwanese jelly.”
Apparently, ‘Sweet Meteor’ marks the arrival of TRUEDAN, a well-known bubble tea brand from Taiwan which will open its first branch in Malaysia.
Different from ordinary brown sugar, TRUEDAN comes with Shaved Meteoric Brown Sugar, the brand’s trademark. For each order, brown sugar chunks are grated fresh in store to produce fine flakes that slowly release a rich, alluring caramel aroma.
TRUEDAN also introduced Handmade Taiwanese Jelly, a special topping that is still rare in Malaysia, thus offering a different texture experience compared to tapioca balls which have been the choice of many people.
After the Tapioca Era, Could Taiwanese Handmade Jellies Become the Next Bubble Tea Sensation?
In Malaysia, tapioca balls and bubble tea are inseparable. However, consumer tastes are changing, with many seeking more unique and enjoyable texture experiences. This is where Signature Handmade Taiwanese Jelly stands out.
Its unique texture is somewhere between grass jelly balls, mochi and tapioca which is soft but chewy enough to provide a satisfying chewing sensation. More chewy than tapioca balls, more elastic than coconut jelly, but still soft and smooth in the mouth without feeling too heavy.
For many people who try it for the first time, the experience turns out to be beyond expectations.
Frequently heard reactions are:
“I didn’t expect bubble tea to have a texture like this.”
Shaved Meteoric Brown Sugar Gets the Attention, But Its Signature Taiwanese Handmade Jelly Is Actually the Brand’s Secret.
TRUEDAN doesn’t just bring other brands of bubble tea to Malaysia.
For the first time, local consumers had the opportunity to witness for themselves the process of making Fresh Shaved Meteoric Brown Sugar. Chunks of brown sugar are grated fresh for each order, producing fine flakes that fall gently while filling the room with an alluring caramel aroma, like a ‘sweet meteor’ streaking across the sky. This is the inspiration behind the ‘Sweet Meteor’ concept which is the main theme of the mysterious board fence at IOI City Mall.
Even though the brown sugar grating process is its own attraction that steals attention, TRUEDAN believes Signature Handmade Taiwanese Jelly is the real secret behind the loyalty of its fans around the world. The combination of the two creates an experience of enjoying bubble tea that is quite synonymous with this brand.
Apart from its special drinks, TRUEDAN is also introducing a range of Taiwanese Crispy Milk Donuts to Malaysia. Made from fresh milk batter and fried to order, each donut offers a crispy outer layer with a soft, tender and non-greasy interior. Apart from the Original flavour, customers can also enjoy Kunafa Chocolate and Kunafa Pistachio options for a more premium dessert experience.
Founded in 2010, TRUEDAN has now expanded to many countries and regions throughout the world, and has gained loyal fans through its unique grated brown sugar drink and Handmade Taiwanese Jelly which are its brand identity.
With the appearance of a mysterious board fence at IOI City Mall, the moment for the opening of TRUEDAN’s first branch in Malaysia is now getting closer. At the same time, discussions about Signature Handmade Taiwanese Jelly are increasingly widespread among bubble tea lovers.
After the era of tapioca balls, could Handmade Taiwanese Jelly emerge as the next bubble tea topping sensation in Malaysia?
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