OFFLINE Movement 16 By VitaHealth & Tropicana Presents More Than 1,900 Participants, Strong Mental Well-Being Through ESG
Since its introduction in 2024, OFFLINE 16 has grown from a digital detox challenge to one of the leading ESG-based mental health movements in the region. This initiative, jointly spearheaded by VitaHealth Malaysia (“VitaHealth”) and Tropicana Corporation Berhad (“Tropicana” or the “Group”), encourages people to reduce the use of digital devices and return to building more meaningful relationships with themselves, the people around them, and the community through various offline experiences.
To date, OFFLINE 16 has succeeded in involving more than 1,905 participants from Malaysia and Singapore, recording a cumulative total of offline activities for 54 hours and receiving recognition from the Malaysia Book of Records. This achievement reflects the increasing demand for community-based mental wellbeing initiatives.
Entering its third year of implementation, the main event of OFFLINE 16: Dance & Busking Festival took place from 09.00 to 17.00 on July 12 2026 at Tropicana Golf & Country Resort (TGCR), with more than 260 participants participating who enlivened the event through various music, dance and community service activities.
The festival is co-hosted by Australian-owned supplement brand, VitaHealth, and community builder, Tropicana, with the support of major retail partner, Watsons. This program celebrates music and dance as universal media for self-expression, encouraging participants to step away from digital screens, enjoy every moment and build more meaningful human connections.
As issues of reliance on digital technology, cyberbullying, online fraud, and mental health issues continue to rise, OFFLINE 16 proves how the corporate sector can complement national efforts by providing an easily accessible, community-based platform to promote preventive mental health care practices, while strengthening social connections.
Chief Executive Officer of Vita Life Sciences (Malaysia & Singapore) and Founder of OFFLINE 16, Dr. KS Beh says:
“At VitaHealth, we are guided by our brand promise of ‘Healthy Living, Happy Atmosphere’. With nearly 80 years of experience as a trusted nutrition brand, we are committed to not only providing quality supplements, but also spearheading meaningful initiatives that inspire healthier and happier lifestyles. What started as a simple challenge to encourage people to stop using their phones and get back to enjoying life has now evolved into a more comprehensive mental health movement, in line with our ESG commitments.
Today, OFFLINE 16 is not just about offline. It also encourages self-care, forming healthy habits, staying active and making health a part of the daily routine. Our goal is to build a community of ‘Offliners’ who can take time out of their busy lives, connect face-to-face, and enjoy the experience of being fully present in every moment. We hope each participant leaves with a new perspective, healthier lifestyle practices, and lasting positive changes after the program.”
Tropicana Foundation Program Director and Senior General Manager, Corporate Communications and ESG Tropicana Group, Serena Lim said:
“This is the third year of our collaboration with VitaHealth and the journey has been truly meaningful. From setting a record in the Malaysia Book of Records to successfully inspiring nearly 2,000 participants across the country, the impact goes far beyond the number of participants. What is more important is the change in mindset towards a healthier lifestyle, less reliance on digital devices, and strengthening human connections.
Recognizing the strong fit between OFFLINE 16 and Tropicana’s ESG commitment as a community builder, we are proud to continue supporting this movement. Our goal is not just to build homes, but to build healthier, more connected and resilient communities so that individuals and families can enjoy a better quality of life.
Based on our three ESG pillars, namely People, Planet and Partnership, OFFLINE 16 reflects Tropicana’s commitment to creating meaningful development, strengthening communities and building strategic collaborations that are able to provide positive social impacts in a sustainable manner.”
During the eight-hour festival, participants enjoyed a variety of offline activities specifically designed to help them take a break from digital devices, refresh their minds, and strengthen relationships through physical movement, music, and face-to-face interaction. Activities provided include dance workshops and performances, Zumba, Piloxing, live busking performance, recycling workshop, wellness zone, mental wellness hub and various interactive games that invite participants to enjoy every moment they spend.
Apart from that, participants also get exclusive souvenirs worth more than RM300, healthy food, finisher badge, digital participation certificate (e-certificate), GPA insurance protection, and the chance to win lottery prizes worth more than RM15,000. All this makes the festival a celebration that combines well-being, community spirit and more authentic human connections.
This year’s event also received support from major retailers, Watsons, along with other strategic partners including the Malaysian Mental Health Association (MMHA), Team Namja, Malaysian Buskers, Precious Plastic Malaysia, Sekret Studio, Ceradan, Dermally, Watsons Collection, Herbs of Gold, HealthLand Family Wellness Centre, T Privilege, Tropicana Golf & Country Resort, Tropicana Foundation, D Swim Academy, Dododots and various other organizations.
Building on the momentum built over the past three years, VitaHealth and Tropicana will continue to expand the OFFLINE 16 movement through new wellness experiences and strategic collaborations to encourage more Malaysians to adopt healthy lifestyles, strengthen human connections and prioritize mental wellbeing.
The official launch ceremony of OFFLINE 16’s main event at TGCR.
Starting with a record-breaking 16-hour premiere event in 2024, OFFLINE 16 has now evolved into a series of health-themed programs that are easier to follow and highlight various aspects of mind care and personal well-being. So far OFFLINE 16 have been recorded that many 54 hours of offline activity through 10 programs who managed to get together 1,905 participantsas follows:
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August 17, 2024 | 08.00 – 12.00 midnight | 300 participants
The first edition of OFFLINE 16 which set a record at Tropicana Golf & Country Resort, Petaling Jaya. -
December 29, 2024 | 10.00 – 14.00 | 100 participants
OFFLINE 16 Jingle Smash at Hyprground, Selangor. -
May 4, 2025 | 10.00 – 15.00 | 200 participants
OFFLINE 16 Pickleball Challenge at GOAT Pickle Club, Pulau Pinang. -
June 21, 2025 | 09.00 – 13.00 | 300 participants
OFFLINE 16 Nature’s Retreat at FRIM, Kepong. -
June 28, 2025 | 07.30 – 09.30 | 50 participants
OFFLINE 16 Beach Cleanup at Tanjung Aru Beach, Sabah. -
July 26, 2025 | 18.00 – 22.00 | 60 participants
OFFLINE 16 Pickleball Challenge at Performance Pickleball, Singapore. -
August 16, 2025 | 11.00 – 18.00 | 310 participants
OFFLINE 16 Pickleball Challenge at Tropicana Golf & Country Resort, Petaling Jaya. -
November 1, 2025 | 7.00 am – 12.00 noon | 300 participants
OFFLINE 16 Coffee Rave + Halloween Fun Walk at Galeri Hartanah Tropicana Metropark, Subang Jaya. -
June 6, 2026 | 11.00 – 12.00 noon | 25 participants
OFFLINE 16 CrossFit Workout at COR3, Kota Damansara. -
July 12, 2026 | 09.00 – 17.00 | 260 participants
OFFLINE 16 Dance & Busking Festival at Tropicana Golf & Country Resort, Petaling Jaya.
OFFLINE 16 continues to prove that sometimes the most meaningful form of self-care is temporarily disconnecting from the digital world to reconnect with yourself and those around you.
This movement will continue to Penang through a more meaningful offline experience as a result of VitaHealth and Tropicana’s collaboration to inspire healthier lifestyles and stronger communities. Follow @vitahealthmy And @tropicanacorpbhd on social media to get information about upcoming programs. See you again!
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