Promoting and advertising and marketing Podcast with Andrew Barlos
On this episode of the Duct Tape Promoting and advertising and marketing Podcast, I interview Andrew Barlos. He’s the Head of Promoting and advertising and marketing at Loomly, a primary social media administration platform. He has a historic previous of success throughout the B2B SaaS, software program program, healthcare, fintech, human sources, consulting, and employee benefits know-how industries.
Key Takeaway:
It’s important for small corporations to place cash into establishing a faithful social media crew that focuses on a select few platforms the place their goal market is most energetic. You will have to verify with utterly completely different social media content material materials and codecs to see what works greater for each explicit mannequin, nonetheless the vital factor takeaway is to keep up being real. Furthermore, establishing perception and establishing an pure presence is vital in social media promoting and advertising and marketing.
Questions I ask Andrew Barlos:
- [02:25] What would you say are the most well-liked points correct now for enterprise use on social media?
- [03:57] What might be your biggest advice for a small enterprise with little money to take a position?
- [04:59] What platforms must B2B give consideration to?
- [09:29] How do you advise people to get into and use social media determining that they gained’t basically produce quick measurable ROI?
- [10:29] Do you suppose video is the content material materials format that everybody ought to make use of in all probability probably the most?
- [13:34] What operate is AI having fun with proper now in social media and the opposite methods of using it? The place do you see it going?
- [16:32] What does Loomly do and what are its core choices?
- [18:55] Talking about scheduling on social media. Is that this attribute affecting people’s authenticity or presumably even algorithms with utterly completely different platforms?
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This episode of the Duct Tape Promoting and advertising and marketing Podcast is delivered to you by the HubSpot Podcast Group.
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